Arts, Crafts, and Living Green

Each culture has their own traditional garments, items, etc. What even further distinguishes each culture is the textiles and the rich tradition involved in creating each piece. In India, the handloom is used to meticulously weave natural fibers into stunning fabrics. Evidence shows that of all the arts and crafts of India, traditional handloom textiles are probably the oldest.

Handlooms are an important craft product of India. A countless number of looms weave cotton, silk and other natural fibers into gorgeous fabric, which will later be used to create anything from scarves to handbags , just to name a few. Each region also boasts its own distinct pattern and technical style. There are Madras checks from Tamil Nadu, ikats from Andhra and Orissa, tie dye from Gujarat and Rajasthan, brocades from Banaras, jacquards form Uttar Pradesh, daccai from West Bengal, and phulkari from Punjab.

Ayurvastram sources these handloom created textiles, yet puts a modern twist to it to make it wearable today. Not only are these pieces relevant, fashionable, and ethnically distinct, they are comprised of natural fibers and adhere to the new practice of wearing eco-friendly garments.

Not only will you be wearing a chic and fashionable item that is rich in history, you can feel relieved that the item is friendly to our earth!